"Jewelry is expensive and considered assets when buying, but gets surprisingly cheap when selling." Founder and Chairperson, Toshio Fujimoto （1924 - 1998） created an answer, "a jewelry exchange intermediary market to solve this problem.

In 1990, JEX Osaka Ekimae Store was established and in 2000 JEX Tokyo Ginza was opened. For selling your jewelry, can be sold at a higher price than the liquid market price. For buying, because of no risk for stock, you can buy at a low price.

We appraise jewelry targeting at (referring to) the price of transactions between dealers, and adapt the system of 20% commission fee when a dealing is concluded. (10% of seller commission fee and 10% of buyer commission fee) JEX intermediary system provides a market place and functions that will lead you to meet a new owner and to minimize the risk of price differences between sellers and buyers.

"Expansion of Vortex of Virtue," was aim of Toshio Fujimoto. Since 1990, this JEX system has been welcomed and approved by the jewelry lovers, and the vortex has been growing on to this way.